Tag Archives: new product development

Kraft P3 – Innovation for Whom?

Kraft recently launched the P3 (a.k.a. portable protein pack) – a meat-cheese-nut pack – supposedly aimed at adults and their snacking occasions.  One look at the pack, and you probably will think of Lunchables for adults.  According to Kraft CEO … Continue reading

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For long-term, sustainable innovation success – innovate the business model.

In my humble opinion, innovation tends to be like sports where success is fairly elusive, ephemeral if you will. You may have a blockbuster this year but that does not guarantee a lifetime of success. But there are a few … Continue reading

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